Freewill x Paris Hilton
What started as a branded skit pitched to Paris, where she teaches a brand-centered class called Bad Bitch Academy, quickly inspired her and her team to create a full length song/video featuring Megan Thee Stallion with a much bigger budget and broader focus. Our brand, Freewill, got its product focused shots and Paris used the idea to make a hit song. This project was a classic example of when there’s a good idea that is larger than the assignment and warrants a larger scope.