Creative Director
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Freewill

Freewill x Paris Hilton

What started as a branded skit pitched to Paris, where she teaches a brand-centered class called Bad Bitch Academy, quickly inspired her and her team to create a full length song/video featuring Megan Thee Stallion with a much bigger budget and broader focus. Our brand, Freewill, got its product focused shots and Paris used the idea to make a hit song. This project was a classic example of when there’s a good idea that is larger than the assignment and warrants a larger scope.

 

Glorilla x Freewill

Social/Performance Executions

Iggy Azaela x Freewill