Creative Director
Creative Director
(60 second spot) Given the task of creating a long-form OTT spot for Persona, a nutrition and vitamin company, I used the opportunity to personify the brand in a unique way - as your personal nutritionist. A science-minded, dedicated expert who can follow you throughout your life, making sure you make the right decisions for your body. In the process, we gave Persona the tagline that would come to define the brand: Persona - Your Personal Nutritionist
(30 second spot)